2025, Session III - Management and marketing in the textile industry, str. 357-362
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Strategija razvoja proizvoda sportske odeće prilagođenog E trgovini
Sportswear product development strategy adapted to e-commerce
Ključne reči: E-trgovina; strategija razvoja; sportska odeća; proizvod
Sažetak
E trgovina je zastupljena u svim industrijama, kao i u odevnoj industriji. Za uspešnu E trgovinu potrebna je sreategija razvoja proizvoda i njegovo prilagođavanje zahtevima E trgovine. Istraživanja tržišta pokazuju da je cena bitan fakror da se kupac zainteresuje za proizvod. Osim cene kupcima je bitna bezbednost sajta, detaljan opis proizvoda, raznolikost i dostupnost u više veličinskih brojeva. Da li će kupcu biti proizvod zanimljiv zavisi i od starosnog doba kupca kao i od pola kupca.
Abstract
E-commerce is present in all industries, as well as in the clothing industry. For successful e-commerce, a product development strategy is needed and its adaptation to the requirements of e-commerce. Market research shows that price is an important factor in making a customer interested in a product. In addition to price, website security, detailed product descriptions, variety and availability in large quantities are also important for customers. Whether the customer will be interested in the product depends on the customer's age as well as the customer's gender.
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