The subject of this paper is the analysis of entrepreneurship in modern business conditions, with an emphasis on the legal and economic regulation of establishing an entrepreneurial business. Global trade and the exchange of goods have become virtually borderless. The expansion of information technologies-enabling remote work, virtual meetings, online shopping, electronic payments, and social media-has created a wide range of new professions and opened opportunities for many individuals to explore entrepreneurship. Due to a turbulent environment marked by constant change, privatization, deregulation, informatization, and globalization, large corporations have also been compelled to incorporate entrepreneurial thinking into all organizational segments. Centralization has given way to decentralization, and reactive approaches have been replaced by proactive ones. It is no longer sufficient to merely satisfy customer needs in the best possible way-those needs must also be created. Customers increasingly seek partnership-based relationships with sellers. The aim of this paper is to provide all interested parties with an overview of the scientific literature addressing this topic.