In nowadays business conditions, such as increased competition and the rapid market changes, companies can be distinguished by the quality of services resulting from analysis and matching opportunities with market requirements. One way is to use the Quality Function Deployment (QFD) method. This method has shown a significant effect in the EU countries, the USA, and especially in Japan, while in our country its use is not widespread in the quality system. From the market perspective, there are three basic product characteristics: price, quality and delivery time. These facts are used in the planning process, based on user requirements interpretation into appropriate quality characteristics for each phase of the product life cycle (marketing, planning, design, prototype development, production process testing and development, production, sales). The common goal of the entire team working on the project must be the product competitiveness on the market. This method application has led to significant improvements in solving deficiencies in planning, designing, testing and developing the production process. In this paper, we presented the QFD method application for selecting products or services that meet the quality, price, and delivery time requirements.