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E-business in the garment industry
E-poslovanje u odevnoj industriji
Keywords: e-business garment industy; product; unique
Abstract
All fashion houses try to find the best way to reach their customers, so they use different strategies. In recent years, clothing manufacturers have increasingly applied e-business to promote and sell their products. Online media helps fashion houses market take their products worldwide with a minimum investment of money and maximum visibility. Considering that many fashion houses implement e-business, it is necessary to make the product unique and recognizable.
Sažetak
Sve modne kuće pokušavaju da nađu najbolji način da stignu do svojih kupaca, i zato koriste različite strategije. Poslednjih godina proizvođači odeće sve više primenjuju e-poslovanje za promociju i prodaju svojih proizvoda. Online mediji pomažu modnim kućama da svoje proizvode plasiraju širom sveta uz minimalno ulaganje novca i maksimalnu vidljivost. Obzirom da mnoge modne kuće primenjuju e-poslovanje, potrebno je proizvod učiniti jedinstvenim i prepoznatljivim.
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