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Inovativno preduzetništvo kao ključni faktor u kreiranju održive tekstilne i modne industrije
Innovative entrepreneurship as a key factor in creating a sustainable textile and fashion industry
Project: Ministarstvo nauke, tehnološkog razvoja i inovacija Republike Srbije (institucija: Univerzitet u Beogradu, Tehnološko-metalurški fakultet) (MPNTR - 451-03-68/2020-14/200135)
Abstract
U ovom radu proučava se uticaj primene inovativnog preduzetništva u procesu realizacije održivog poslovanja subjekata tekstilne i modne industrije. U radu se polazi od glavnih karakteristika koncepta održivog razvoja koji teži da pomiri ekonomske, ekološke i socijalne ciljeva, a koji se realizuje kroz veliki broj aktivnosti, ispoljenih kroz principe zelene i cirkularne ekonomije, bioekonomije, upravljanje otpadom, čistije tehnologije, itd. Posebno se proučava neophodnost primene novih modela poslovanja koji su zasnovani na inovativnosti i održivosti, zatim se pažnja fokusira na mogućnosti njihove primene u sektoru tekstilne i modne industrije. Posebna pažnja u radu posvećuje se ulozi inovativnog preduzetništva u procesu održivog poslovanja ovog sektora. Zaključuje se da sektor tekstilne i modne industrije ima izuzetno široke mogućnosti za primenu inovativnog preduzetništva i za realizaciju principa održivog razvoja, kao i da inovativno preduzetništvo predstavlja danas glavni pokretački faktor njegovog inovativnog održivog poslovanja.
Sažetak
This paper studies the impact of applying innovative entrepreneurship in the process of realizing sustainable business practices in the textile and fashion industry. The paper begins with the main characteristics of sustainable development which tries to reconcile economic, ecological and social aims, and which is realized through a large number of activities manifested in the principles of green and circular economy, bioeconomy, waste management, clean technologies etc. Firstly, the necessity of applying new business models based on innovation and sustainability is studied closely, then the attention is directed to the possibility of their application in the textile and fashion industry. Special attention in this paper is devoted to the role of innovative entrepreneurship in sustainable business practices in this sector. The conclusion is that the textile and fashion industry have considerable opportunities for the application of innovative entrepreneurship and the realization of the sustainable development principles, as well as that innovative entrepreneurship today represents one of the main driving forces of its innovative sustainable business models.
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