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Da li da ignorišemo Gofmana? Samopredstavljanje na Instagramu među srednjoškolcima i studentima
Should we ghost Goffman? Self-presentation on Instagram among high school and university students
Projekat: IDENTITYthroughMEDIA - Youth Identity Development through the Use ofDigital Media (ScienceFundRS_Prizma_DH - 6701)
Ključne reči: Gofman; dramaturški model; Instagram; region; tim; distanca od uloge
Keywords: Goffman; dramaturgical model; Instagram; Region; Teams; Role Distance
Sažetak
U ovom radu ćemo istražiti mogućnosti analize vizuelnih sadržaja na društvenim mrežama. Konkretno, zanima nas da li se Gofmanova teorija može primeniti u analizi Instagrama. Namera rada je da se istraži kako i na koji način se ključni pojmovi Gofmanove teorije mogu "prevesti" kako bi se došlo do novih saznajnih uvida. Pojmovi kao što su: region, tim i distanca od uloge. Ovakav pokušaj otvara nove mogućnosti u analizi društvenih mreža, ali istovremeno postavlja i nove izazove. Osnovni izazov ogleda se u načinu i mogućnostima artikulacije Gofmanovog dramaturškog modela izvan konteksta interakcija "licem u lice". Sam čin komparacije zahteva pronalaženje novih načina da se teorijski "alati" koje NAM je Gofman ostavio u nasleđe iskoriste. S jedne strane, postoji opasnost od pojednostavljenja njegove teorije, svedene na puko poređenje bez ikakve "dodate vrednosti". S druge strane, rizikuje se negiranje značaja novog i drugačijeg konteksta njene primene. Naše preispitivanje mogućih primena Gofmanove teorije podstaknuto je konkretnim istraživačkim zadatkom, i to projektom "Izgradnja identiteta mladih kroz upotrebu digitalnih medija", koji finansira Fond za nauku Republike Srbije. Projekat realizuje Univerzitet u Beogradu - Fakultet za specijalnu edukaciju i rehabilitaciju. Jedan deo projekta predstavlja analiza sadržaja Instagram profila učenika srednjih škola i studenata. On obuhvata i druge metode: anketa (sa najvećim brojem učesnika) i fokus grupni intervju. Navedeni delovi (istraživanja) neće biti u fokusu ovog rada. Cilj ovog rada je postavljanje nacrta teorijskih temelja potencijalne analize empirijske građe prikupljene u svrhu analize sadržaja.
Abstract
In this paper, we will explore the possibilities of analyzing visual content on social media. Specifically, we are interested in whether Goffman's theory can be applied to the analysis of Instagram. The intention is to investigate how and in what ways the key concepts of Goffman's theory can be "translated" in order to gain new insights. Concepts such as region, team, and role distance. Such an attempt opens up new possibilities in the analysis of social media, but at the same time presents new challenges. The main challenge lies in the way and possibilities of articulating Goffman's dramaturgical model outside the context of face-to-face interaction. The act of comparison requires finding new ways to utilize the theoretical "tools" that Goffman has left us as a legacy. On the one hand, there is the danger of oversimplifying his theory, reducing it to mere analogies without any "added value." On the other hand, there is the risk of denying the significance of the new and different context of its application. Our reconsideration of the possible applications of Goffman's theory has been encouraged by a specific research task, namely the project 'Youth Identity Development Through the Use of Digital Media', supported by the Science Fund of the Republic of Serbia. The project is led by the University of Belgrade - Faculty of Special Education and Rehabilitation. Part of the project is the content analysis of Instagram profiles of high school and university students. The project also includes other research methods: a survey (with the largest number of participants) and a focus group interview. However, these parts (of the research) will not be the focus of this paper. The aim of this paper is to outline the theoretical foundations for the potential analysis of empirical material collected for the purpose of content analysis.
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