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Održivi dizajn i njegov značaj u savremenoj modi - analiza rada modne dizajnerke Stele Makartni
Sustainable design and its importance in contemporary fashion: An analysis of the work of fashion designer Stella McCartney
Sažetak
Pitanje održivog dizajna i održive mode deo je svakodnevnog života svakog savremenog ili (ne)savremenog pojedinca, i ono integriše i podsvesno nameće pitanje načina življenja savremenog čoveka u novom veku. Shodno tome, možemo reći da je održiva moda aspekt održivog dizajna i podupire održivost i modernost. Održivi dizajn je dizajn koji je u funkciji održivog funkcionisanja i življenja u odeći, koji podržava i koristi prirodi i prirodnim zakonima. U odnosu na poslednje, akcenat se stavlja na ekologiju kao pokretačku snagu i najvažniji element života. Značaj prirode i očuvanje njene lepote posebno je postao značajan u periodu posle pandemije. Razlog je očuvanje ljudskog zdravlja i život u prirodnim uslovima, u kojima će čovek, kao najsavršenije stvorenje, u potpunosti uživati u svim njegovim blagodetima i lepotama. Prema tome, ekologija i dizajn sublimativno stvaraju novu granu, tzv. eko-dizajn, koja nalazi veliku primenu i u modnom dizajnu. Ovakvu vrstu modnog dizajna prvenstveno podržavaju ekološki osvešćeni modni dizajneri, oni koji teže dizajnerskim formama i tendencijama, koji su vođeni željom da održe prirodu i urbanizuju odeću u oblike tela koji će dati novu, avangardnu, ali iznad svega funkcionalne performanse i snagu odeće. Jedan od prvih modnih kreatora, pionira koji hrabro nastupa i uključuje se u ovaj talas osmišljavanja tzv. održiva moda je engleska dizajnerka Stela Makartni. Kada govorimo o održivoj modi, prvo moramo pomenuti ovu popularno poznatu kraljicu održive mode. Njeno ime je amblematično i neizbežno je da se pominje i analizira u ovom kontekstu. Ona je jedna od retkih modnih kreatora koja je svesna značaja prirode, značaja obnavljanja i održavanja prirodnih resursa i na kraju, ali ne i najmanje važnog, kreiranja vizuelnih formi koje joj ni na koji način neće škoditi.
Abstract
The question of sustainable design and sustainable fashion is a part of the daily life of every modern or (non)modern individual, and it integrates and subconsciously imposes the question of the way of life of a modern man in the new century. Therefore, we can say that sustainable fashion is an aspect of sustainable design and supports sustainability and modernity. Sustainable design is a design that is in function of sustainable functioning and living in clothes, which supports and benefits nature and natural laws. In relation to the latter, emphasis is placed on ecology as a driving force and the most important element of life. The importance of nature and the preservation of its beauty became especially important in the period after the pandemic. The reason is to preserve human health and live in natural conditions, in which man, as the most perfect creature, will fully enjoy all its benefits and beauties. Therefore, ecology and design sublimatively create a new branch, so called eco-design, which finds great application in fashion design. This type of fashion design is primarily supported by environmentally conscious fashion designers, those who strive for design forms and tendencies, who are driven by the desire to preserve nature and urbanize clothing into body shapes that will give new, avant-garde, but above all functional performance and strength of clothing. One of the first fashion designers, a pioneer who bravely performs and joins this wave of creating the so-called sustainable fashion is English designer Stella McCartney. When we talk about sustainable fashion, we must first mention this popularly known sustainable fashion queen. Her name is emblematic and it is inevitable to be mentioned and analyzed in this context. She is one of the few fashion designers who is aware of the importance of nature, the importance of renewing and maintaining natural resources, and last but not least, creating visual forms that will not harm them in any way.
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