Albanian Garment and Leather Footwear Industry, remain one of the most advanced among the other Balkan regions regarding operational environment, due this to the implementation of digital reforms from the government. Although this is an advantage, many companies are facing challenges due to external and internal factors. This is due to many factors such as the COVID-19 pandemic, internalization, technology innovation, decrease of primary resources, customer demand customized at the lowest price, etc. Albania cannot be called a free labor force, on the other hand, the devaluation of the Euro, technological transformations, and the implementation of EU legislation to protect primary resources, by leading them through sustainability and green production. This sector nowadays needs to change the concept of production by investing in advanced technology, if they want to survive in the local and EU market.