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Albanska industrija odeće i kožne obuće - izazovi za održivost i zeleni razvoj
Albanian garment and leather footwear Industry: Challenges for sustainability and green development
Ključne reči: konfekcija i kožna obuća; zeleni razvoj; održivost; napredna tehnologija
Keywords: garment and leather footwear; green development; sustainability; advanced technology
Sažetak
Albanska industrija konfekcije i kožne obuće ostaje jedna od najnaprednijih regiona na Balkanu u pogledu operativnog okruženja, zahvaljujući implementaciji digitalnih reformi od strane vlade. Iako je ovo prednost, mnoge kompanije se suočavaju sa izazovima zbog spoljašnjih i unutrašnjih faktora. To je zbog mnogih faktora kao što su pandemija COVID-19, internalizacija, tehnološke inovacije, smanjenje primarnih resursa, potražnja kupaca prilagođena po najnižoj ceni, itd. Albanija se ne može nazvati slobodnom radnom snagom, s druge strane, devalvacija evra, tehnološke transformacije i implementaciju zakonodavstva EU za zaštitu primarnih resursa, vodeći ih kroz održivost i zelenu proizvodnju. Ovaj sektor danas treba da promeni koncept proizvodnje ulaganjem u naprednu tehnologiju, ako želi da opstane na lokalnom i tržištu EU.
Abstract
Albanian Garment and Leather Footwear Industry, remain one of the most advanced among the other Balkan regions regarding operational environment, due this to the implementation of digital reforms from the government. Although this is an advantage, many companies are facing challenges due to external and internal factors. This is due to many factors such as the COVID-19 pandemic, internalization, technology innovation, decrease of primary resources, customer demand customized at the lowest price, etc. Albania cannot be called a free labor force, on the other hand, the devaluation of the Euro, technological transformations, and the implementation of EU legislation to protect primary resources, by leading them through sustainability and green production. This sector nowadays needs to change the concept of production by investing in advanced technology, if they want to survive in the local and EU market.
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