The conference "Artificial Intelligence - Practical Application and Challenges" is organized by the Association of Engineers and Technicians and the Engineering Academy of Serbia, and under the auspices of the Ministry of Science, Technological Development and Innovation. It will include three thematic areas - artificial intelligence models and algorithms, international standards and regulatory framework for the application of artificial intelligence, application of AI in various fields of activity (production, logistics, medicine, etc.) as well as people's readiness for the application of artificial intelligence, challenges in application and ethical issues. The lecturers will be renowned experts from the country (Belgrade, Novi Sad, Niš, Kragujevac) and abroad (USA, Portugal).